Today's consumers are quickly and easily able to get a variety of information about the items or services they are interested in. In addition, Corona 19 has had a significant impact on 백링크 our lives, including the economy, management, and industry, and as a result, changes in advertising and marketing trends are accelerating.
In fact, according to a report released by Meckle, marketers said they have changed their marketing content approach to consumers, and when asked what their top marketing strategies are, they cited new marketing technology attempts, changes to consumer-oriented marketing messages, and more.
Corona 19 is increasing the importance of online, and despite difficulties, we are trying to introduce new capabilities to enhance the convenience of our online prospects, or to break existing cliche to focus on potential customers who are exposed to many stimuli on the Internet.
Everything we do on the Internet leaves a trace. And if you plant the Heatmap source on your website, you can see how far you scroll, how far you drag it, and where you stayed the most.
Thus, the era of marketing, with the ability to visualize diverse data from consumers, is over, and companies that do not use data, especially marketing companies, will be increasingly eliminated.
In addition, with the recent development of technology that uses big data to create advertising strategies, there will be a time when AI will handle most of the work that AE does in the near future.
According to McKinsey's data, the Pandemics situation has pushed the transition to online channels for consumers and businesses by five years. Corona 19 further accelerated and strengthened the slowly changing trend of corporate operations and marketing.
In the early stages of the coronavirus, we are now preparing for recovery and development. Also, the online market will become even more important because the world cannot go back to the pre-Corona.
Of course, offline events and direct marketing can slowly recover. But now that everything is at stake, we can't just wait to build a sales pipeline.
Companies and marketers will have to slowly reduce their dependence on traditional outbound strategies and focus on creating inbound strategies.
To do this, we will need to prepare to welcome consumers online, including investment in SEO, direct communication channels with consumers, and activation of digital channels to replace offline events